The role of marketing is to move prospects and customers seamlessly and subtly through each phase of the “Value Journey”.
Say you have a product, you feel you have a market but no one is biting. What you are probably doing is analogous to walking into a bar and announcing your single, successful and want to get married. Your assumption is that most people in the bar are single and probably wouldn't mind getting married. Reasonable assumption. What happens is you get laughted out of the bar rather than finding a prospective partner.
What went wrong?
You didn't follow the proper eight step "Customer Factory" process to bring these prospects along to being consumers and advocates for your product, in this case, you.
We at Bad Dog Marketing Inc. guide you through the "Value Journey" to insure you not only achieve your goals but turn your customers into advocateS and promote your product and/or service.